247K views · 9.6K reactions | The new Gucci Bloom campaign, directed by Floria Sigismondi. Featuring Florence Welch, Anjelica Houston, Jodie Turner-Smith and Susie Cave. Shot in the flowering ruins of La Scarzuola, a surrealist theatre built upon an ancient monastery in the Umbrian Countryside. Thank you Gucci #InBloom #GucciBeauty | Florence + The Machine | Facebook
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Previewing the Gucci Bloom film campaign directed by Glen Luchford. An abundant garden, filled with flowers and plants is the setting for the film campaign of new women’s scent Gucci Bloom. #InBloom See the exclusive launch on Aug. 15. Music: "The Rip" by Portishead (Universal Island Records Ltd) | Gucci
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A preview of the film campaign for Gucci Bloom, the first women’s scent for the House by Alessandro Michele, featuring Dakota Johnson, Hari Nef and Petra Collins and directed by Glen Luchford. Discover more through link in bio. Music: "The Rip" by Portishead (Universal Island Records Ltd) | Gucci
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10K views · 85 reactions | Enriched with exclusive features and the new photo filters inspired by our Gucci Bloom fragrance, discover the #GucciApp, available on the iTunes and Android stores. #InBloom | Gucci | Facebook
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