Kellogg’s All Bran Fibre Plus — branded as “New recipe,” “tastier than ever,” and “high in a superior fibre.” Straight away, the language and new name is sending the message that it’s even higher in fibre than the All Bran Original, right? But when you turn the pack around, it turns out the Fibre Plus version actually has less fibre than the original. It’s only a small difference — 10g versus 11g per serving — but that’s not the point. My point is to show how easy it is for us to be manipulated