How Coke Zero Beat the Soda Industry
12:29
YouTubeThe Hustle
How Coke Zero Beat the Soda Industry
Wondering what other products outperformed their predecessors? 7 Products That Eclipsed Their Famous Predecessors: https://clickhubspot.com/j1ox While Americans drink less soda every year, one product has bucked the trend: Coke Zero. In this video, we uncover why Coke Zero has managed to grow so fast even while many consumers abandon the soda ...
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@teachyouman on Instagram: "Coca-Cola made a bottle that can’t be opened alone. The cap splits in two. Each half locks the other. You need two people to twist it open. The idea was simple: force interaction. Create connection. A drink that only works if you share it. Marketing, but smart. This video is for educational purposes only. DM for credit/removal. #TeachYou #Marketing #CocaCola"
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@teachyouman on Instagram: "Coca-Cola made a bottle that can’t be opened alone. The cap splits in two. Each half locks the other. You need two people to twist it open. The idea was simple: force interaction. Create connection. A drink that only works if you share it. Marketing, but smart. This video is for educational purposes only. DM for credit/removal. #TeachYou #Marketing #CocaCola"
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