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Marketing Ideas: Domino’s 30 Minutes or It’s Free Delivery Guarantee

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Domino’s announced a major brand refresh earlier this month, its biggest such update in over a decade. One of the architects of that refresh was Kate Trumbull, Domino’s executive vice president and global chief marketing officer. Trumbull has been with the Ann Arbor, Mich.-based pizza chain since 2011, just before the company rolled out its last major brand change — specifically a new logo and Pizza Theater store prototype — in 2012. She sat down with NRN’s editor in chief Sam Oches as part of t