LiveRamp CEO Scott Howe to receive ‘golden parachute’ of up to $32.5m, even though shareholders opposed windfall in advisory vote. by Gideon Spanier ...

Maiman oversaw the group following the holding company’s acquisition of IPG. by Jameson Fleming ...

UNICEPTA’s research shows why Reddit’s role in AI answers depends on the question — and why brands should listen before ...

The identity of each family member Mom is the gatekeeper of the household, looking for value and quality over trends. She follows her teens to TikTok, where 59% of girls and 48% of boys find brands.

Mackreath was most recently a managing director at Teneo.

During a recent interview at the PRWeek Conference, the industry legend, who is celebrating 30 years at the helm of his firm, ...

The Barack Obama campaign launched FightTheSmears.com, in an effort to combat rumors about the presidential candidate and his family. This plan is a uniqu ...

Instagram interviewing series Subway Takes interviewed Twix Hallowmas mascot Zombie Claus to announce the returning Hallowmas campaign in early October. The blended holiday campaign markets Twix’s ...

Audit*E evaluates brand visibility, prominence and accuracy across major AI platforms.

Good morning! Going to PRWeek’s 40 Under 40 event tonight in New York City? Drop us a line and let us know what table you’re at!

CEOs from FleishmanHillard, Weber Shandwick, Edelman and other agencies talk about their plans to create 'real opportunities for leadership.' ...

Gen Z is the most likely generation to choose an airline to fly with based on budget considerations, with 77% saying cost is ...