A new study by Priority Partnerships and YouGov Sport shows youth sports sponsorship beats traditional ads in driving parent ...
Toyota's brand campaign in early December will be celebrating the ambition of young Latino entrepreneurs. Svedka Vodka in the 2027 Super Bowl.
McDonald’s drops its FIFA sponsorship after 32 years. Discover why the fast-food giant is shifting to owned marketing.
Humberto Cruz, Regional Client Partner for Spanish Speaking Solutions at OpenAI, explains how ChatGPT Ads is expanding in Spanish-speaking markets, including the U.S. Hispanic market. Cruz spoke at ...
Political advertising for the midterms is already larger than all NFL ad bookings for the 2025/2026 season. Portada talked to ...
The largest ad-supported free wireless service in the United States introduces the 'Way Too Smart to Pay Dumb' Campaign. TextNow offers advertisers a brand-safe owned and operated inventory, and a ...
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico ...
Toyota's brand campaign in early December will be celebrating the ambition of young Latino entrepreneurs. Svedka Vodka will be in the 2027 Super Bowl. Gusto's multichannel brand campaign "Dream Small" ...
The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...
At Amazon unBoxed 2026, Amazon unified its ad stack with AI agents, streamlining full-funnel media buying across display, streaming, and audio. However, the real story isn’t the chatbot—it’s how much ...
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico ...
In partnership with Grupo BIND, Inter launches a digital local account connecting Argentines directly to global investments. Global CEO João Vitor Menin and SVP CFO Santiago Stel traveled to Buenos ...
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