In a significant shift in its media strategy in India, Netflix has initiated a fresh media agency pitch for its estimated Rs ...

The incumbent, Madison World, is expected to defend the account, with several leading global and domestic media networks ...

This includes the rollout of structured labels highlighting elements such as violence, language, or other sensitive content, enhancing transparency for consumers ...

Agilus Diagnostics Limited has announced the appointment of WPP Media as its integrated media partner. The mandate covers all ...

According to the Association for Democratic Reforms, the 2024 Lok Sabha elections saw total expenditure of Rs 1.35 lakh crore ...

Nikhil Gulati has joined Hudle as VP - Marketing & Growth, where he will oversee brand building and drive user growth across ...

Chandrika Jain, Director-Marketing at Lenovo speaks about how AI has helped bring centuries old and deeply rooted art forms ...

Wondrlab Network has appointed Anju Sharma as Creative Lead - Design. Anju will spearhead design-driven creative thinking ...

Harit Nagpal speaks to Annurag Batra on why CMOs lag in the CEO race and what’s hurting creative ambition ...

Data shared by platforms with Pitch shows that IPL match hours are increasingly becoming high-intent shopping windows ...

According to media reports, Campbell Wilson has stepped down from his role as CEO of Air India ahead of the originally ...

Sachin Joseph on reshaping Paragon Footwear’s marketing playbook and navigating the opportunities and risks of scaling an ...