There are now just two brands remaining in the race to crown Marketing Week’s marketing initiative of the year. Bluey and ...

Nomad Foods CMO Steve Challouma first began working on Birds Eye as a graduate trainee at Unilever three decades ago.

All the latest news, analysis and opinion on food and drink marketing.

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

Implication: Your marketing is strategic when you can describe how the combination of your actions is explicitly designed to ...

In his first brand role after 32 years agency-side, Staysure CMO David Morley wants to tackle the “appalling” way older ...

After what headhunter Suzie Walker describes as the most challenging job market in three decades, the tide may finally be ...

Commerce media is set to account for 15.6% of global ad revenue in 2025, up 11.6% to reach $178.2bn (£133.5bn) and overtaking ...

Marketing leadership in 2025 hasn’t been about the loudest campaign or the latest tech – it’s been the quiet resolve to ...

From the growth of influencer marketing to how to tackle more with less, it’s been a busy year. Here is my take.

Waitrose is continuing to see success with its festive rom-com campaign, ‘The Perfect Gift’, as it remains the public’s favourite Christmas ad for a second week running, according to exclusive Ipsos ...

From Duolingo killing its mascot to Ikea opening a store on Oxford Street, here are the marketing moments of the year chosen ...