Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on ...

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus ...

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus its agreed deal with Netflix.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

As Center Parcs unveils its new brand platform, CMO Sara Holt discusses plans to tackle price perceptions, take on “generic” ads and attract new audiences.

Our columnist picks her highlights and lowlights of the year, from Wizz Air’s inovative ‘All you can fly’ pricing to the ...

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan.

Our columnist picks her highlights and lowlights of the year, from Wizz Air’s innovative ‘All you can fly’ pricing to the needless complexity of brand models.

Nomad Foods CMO Steve Challouma first began working on Birds Eye as a graduate trainee at Unilever three decades ago.

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...