With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK.

Unilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing ...

In the latest episode of The Marketing Week Podcast, we’re looking back on the stories, moments and quotes that shaped ...

Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on investment and needs to be retired.

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus ...

As Center Parcs unveils its new brand platform, CMO Sara Holt discusses plans to tackle price perceptions, take on “generic” ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Our columnist picks her highlights and lowlights of the year, from Wizz Air’s inovative ‘All you can fly’ pricing to the ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

After what headhunter Suzie Walker describes as the most challenging job market in three decades, the tide may finally be ...

Nomad Foods CMO Steve Challouma first began working on Birds Eye as a graduate trainee at Unilever three decades ago.

In the latest episode, we dig into British Heart Foundation’s growth and marketing strategy with CMO Claire Sadler.