Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on ...

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As Center Parcs unveils its new brand platform, CMO Sara Holt discusses plans to tackle price perceptions, take on “generic” ads and attract new audiences.

Our columnist picks her highlights and lowlights of the year, from Wizz Air’s inovative ‘All you can fly’ pricing to the ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

There are now just two brands remaining in the race to crown Marketing Week’s marketing initiative of the year. Bluey and ...

Nomad Foods CMO Steve Challouma first began working on Birds Eye as a graduate trainee at Unilever three decades ago.

Marketing leadership in 2025 hasn’t been about the loudest campaign or the latest tech – it’s been the quiet resolve to ...

In his first brand role after 32 years agency-side, Staysure CMO David Morley wants to tackle the “appalling” way older ...

After what headhunter Suzie Walker describes as the most challenging job market in three decades, the tide may finally be ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...