Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...

In the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out ...

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...