Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’ Hot ...

The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable ...

The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received ...

E.l.f. Cosmetics is digging into the world of true crime with the release of a new mockumentary called “Vanity Vandals,” according to a press release. Key to the effort is a 10-minute film that ...

The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the ...

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and ...

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes ...

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices ...

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...