From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.

The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how ...

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad ...

Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway ...

At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found ...

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly ...

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty ...

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special ...