Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...