McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in the decision-making process... Decision-making requires a level of confidence that the ...

Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today ...

Video is increasingly viewed as a full-funnel performance driver rather than just a brand awareness tool, so how does a ...

In today’s Digest we cover OpenAI raising USD$122bn in its latest funding round, Anthropic set to sign a deal with Australia ...

In today’s Digest we discuss a leadership shake-up at The Trade Desk as its CMO and other executives depart, BBC Studios ...

Staying with content distribution, BBC Studios is taking streaming to the skies with the launch of BBC Player for airline ...

Happydemics, the global brand lift and ad measurement company, has announced the launch of 'In-Flight', a new mode placing brand outcome measurement directly into live campaigns. Traditionally, brand ...

This shift is arriving faster than many expect. AI assistants are already embedded into search, operating systems and ...

Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across ...

Relevant Digital’s CEO and partner, Petri Kokkonen, has been appointed co-lead of the IAB Europe Programmatic Working Group, representing IAB Finland. He will serve alongside Ralf Ollig, VP product at ...

In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn ...

Adtelligent Inc., a global advertising technology company, has been recognised in the Financial Times and Statista "Americas’ ...