DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new ...

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, ...

Sarah Sylvester spent nearly two decades at Victoria's Secret and is now putting her brand transformation skills to work as ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

Peanut, the social networking app for moms, collected 11,000 signatures to add the word matrescence to the dictionary after ...

The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July 19, with ...

Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.

The Chief Marketer Top Women in Marketing Award is part of the newly launched Top Women Network—a year-round, cross-industry community uniting leaders across marketing, media and ad tech. Honorees ...

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges. Buy Now Pay Later platform Sunbit, ...

DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying. Stephanie Gutnik, Yahoo’s Global Head of ...

Big Green Egg and Ace Hardware partner for contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand’s new way of marketing itself with lifestyle storytelling.