Marketing has been irreversibly altered by AI. Our report with Atlantic Insights exposes what’s failing and how leaders are turning this volatility into their competitive advantage. This isn’t another ...

DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new ...

The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade.

What has four wheels and a tech stack so savvy it can geo-target customers, prove performance in real time and deliver a 45 percent boost in retail foot traffic? We’re talking LED billboard trucks, ...

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

Sarah Sylvester spent nearly two decades at Victoria's Secret and is now putting her brand transformation skills to work as ...

Peanut, the social networking app for moms, collected 11,000 signatures to add the word matrescence to the dictionary after ...

Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.

The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July 19, with ...

Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning ...