The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...
Sarah Sylvester spent nearly two decades at Victoria Secret and is now putting her brand transformation skills to work as ...
DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new ...
We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, ...
Peanut, the social networking app for moms, collected 11,000 signatures to add the word matrescence to the dictionary after ...
Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.
The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July 19, with ...
Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.
Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning ...
The Chief Marketer Top Women in Marketing Award is part of the newly launched Top Women Network—a year-round, cross-industry community uniting leaders across marketing, media and ad tech. Honorees ...
Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.
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