The former Mattel executive and co-founder of MEG Toys helped shape four decades of toy history with an unwavering creative ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

This curated collection highlights a range of dolls from trusted brands such as Mattel, MerryMakers, Miniland, and more.

The first-ever She-Ra Barbie doll wears her signature satin white dress, gold boots, and winged headpiece. Honoring She-Ra’s ...

It’s alive! After the success of its first Spooky Awards, the Halloween & Costume Association (HCA) is reviving the ...

The El Segundo, California-based titan behind Barbie, Hot Wheels, Masters of the Universe, Fisher-Price, Matchbox, and more ...

Kids of all ages need captivating toys — whether it’s an IP-driven craft kit, a board game with original characters, or a ...

Yoomi has created a line of babytech products to help parents feed thier children, including breastfeeding and formula.

In a move toward data-driven retail, Five Below has implemented a sweeping AI initiative aimed at transforming its inventory ...

With Comic-Con International: San Diego (SDCC) rapidly approaching, Hasbro reveals an exclusive set to celebrate 25 years of ...

Spin Master’s PAW Patrol franchise continues to grow. It is bringing Monster Truck Adventure to the previously existing PAW ...

Funmaker is entering the convention scene this summer with the launch of Rokimoto, a new brand inspired by Japanese pop ...