When most people think about award-winning marketing campaigns, they picture big-budget Super Bowl spots or viral social ...

If your social strategy is still built around chasing reach and racking up likes, you might be playing by rules that no ...

How the Vancouver Whitecaps FC partnered with War Room to grow ticket revenue 331%, hit 4.8x ROAS, and set a single-game ...

Growclass's alumni didn't come up with the description of “Kindest Corner of the Internet” as a compliment. They said it because it's true. Five years in, Growclass has released its 2025 Impact Report ...

There's a version of your marketing strategy that doesn't actually belong to you. Your audience is on Instagram, until the ...

TikTok reframes its advertiser pitch, Plus Company bets on agentic AI, adidas signs the Blue Jays, Courage wins the AToMiC ...

A new report from Ontario-based Butterly offers some of the clearest Canadian data yet on what actually makes consumer ...

Written by Darian Kovacs In an era of economic shifts and AI disruption, marketing has moved from the "coloring department" to the boardroom. The latest  Signal49 Research  report,  Uncovering the ...

The cost pressure on household streaming budgets is real and measurable. Nearly four in five Canadians (79%) say they have ended, or would end, a streaming subscription because of price increases, and ...

A fan gets the spotlight, a global agency plants its flag in Toronto, a chocolate bunny goes digital, a loyalty program lands north of the border, and a cult skincare brand finds its Canadian voice.

NP Digital has been named Performance Marketing Agency of the Year on the Ad Age A-List, one of the most recognized honours in the marketing industry. The global agency, co-founded by Neil Patel, was ...