We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers the effects that the global politico-economic ...

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs.

The retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its aesthetic shows products at their best.

Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its vision of customer-centric omnichannel commerce.

Ecommerce trends, developments and statistics from the last quarter including peak season results, AI developments and cross-border retail.

This article explains how different KPIs can be used to track email marketing campaign performance, and also looks at some metrics beyond the campaign.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

Econsultancy’s ‘Future of Marketing’ survey highlights how organisations are using generative AI and where they believe its value lies.

The beauty industry is often at the forefront of innovation where tech meets CX. Now, the sector is trialling generative AI in content, personalisation and more.