Four methods for valuing creative work beyond the spreadsheet—around outcome and shared ambition.
Nearly a dozen creators spoke out on social media about brands uninviting them from Coachella brand trips this year, or ...
Agencies see signs of maturity in the new ad business, such as StackAdapt joining, but it is still an experimental media buy ...
The arrival of agentic AI signals big changes for the upfronts, but buyers have questions about how agents will interact. (J ...
Abbey Klaassen succeeds Zach Morrison, who will step back from the CEO role after 21 years leading Tinuiti. By. Ewan Larkin ...
Dentsu Creative names a CEO of the Americas, expanding the role beyond the U.S.
Skittles hypes Skittles Gummies Fuego.
After its controversial campaign with Sydney Sweeney last year, American Eagle is partnering with the actress again this ...
Read the Ad Age Encyclopedia entry on the California Consumer Privacy Act (CCPA).
Chick-fil-A promotes its new limited-time Strawberry Hibiscus drinks.
Read the Ad Age Encyclopedia entry on customer experience (CX).
Peloton turns to Hudson Williams to reposition itself as a “complement” to fitness routines as the brand battles sales ...
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