Milk, ice cream products are latest to drop artificial dyes
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The International Dairy Foods Association and major U.S. ice cream brands have pledged to remove artificial colors like Red 40 and Yellow 5 from real-milk ice cream by the end of 2027.
Major US dairy brands pledge to eliminate artificial colours from ice cream by 2028 as FDA approves new natural blue food dye.
The U.S. Food and Drug Administration has granted use the color gardenia (genipin) blue in various foods. Additionally, ice cream could also be shedding artificial food dyes in years to come.
The announcement to eliminate artificial dyes comes less than a week before the National Ice Cream Day on July 20.
Makers of over 40 top ice cream brands have pledged to stop using petroleum-derived synthetic colourings in two years’ time.