The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Experts predict that babies born in 2025 and later will grow up deeply integrated with AI. Many will live to see the 22nd ...

Generation Beta is here, starting with the babies born on New Year's Day 2025. Here's what to know about the newest ...

Navigating the whirlwind of Gen Alpha trends can feel perplexing, but it holds the key to deeper connections with your teen.

Kanye West and wife Bianca Censori's love is still going strong as the couple enters their third year of marriage. The rapper ...

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...

If you are a new generation, it is essential to stay up to date with the latest Gen Alpha slang words. Check out the latest ...

DEX is key to employee satisfaction, getting work done with less friction, and being able to enjoy a more balanced life.

By familiarizing themselves with Gen Alpha's perspectives and values, leaders can prepare their organizations to adapt to and ...

Just when you'd got a handle on Millennials, Gen Alpha emerges as the next demo to hit with trite stereotypes.

Discover how Chinese start-up DeepSeek's AI innovation on a budget may impact the Gen AI capex and SMH index vulnerability to ...