Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

In an effort to innovate within the functional beverage market, Coca-Cola has launched Simply Pop, a line of prebiotic sodas ...

Coca-Cola is stepping into the emerging prebiotic soda market with its own line of soda alternatives. According to The ...

The soda giant has been paying attention to the rising interest in prebiotic sodas and has created a new line of sodas with a ...

“Fiber consumption is more so a marker of a plant-based diet that brings other beneficial chemicals along, too,” Dr. Slavin ...

Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and ...

Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...

ATLANTA — The Coca-Cola Co. has entered the prebiotic soda beverage category with the launch of Simply Pop under its Simply ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...

Coca-Cola is jumping into a trendy, prebiotic beverage category that's being touted as good for your health. "Simply Pop" is ...