Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

In other words, the businesses were planning to pass the costs along to the customer, something no one in the country struggling with an already-high cost of living wants to hear. Related: Starbucks ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...

Even Starbucks is hopping on the protein trend. If you’ve been on the internet in recent months, you’ve probably seen an ...

Starbucks (SBUX) has received "a lot of interest" from investors in talks to acquire a stake or partner for the company's ...

The new beverage addition will include between 15 and 18 grams of protein Starbucks will be piloting a new menu item that ...

Over the past several months, protein-packed snacks and beverages have become a major trend among consumers, and Starbucks is ...