Explore the best long-lasting fragrances for men in 2026. Find your signature scent among the top 5 picks that promise to stand out and endure.

White Lotus star Walton Goggins looking decidedly louche in a gold Saint Laurent blouse replete with pussy bow underneath his tux at the Golden Globes was all the gleaming proof required that a shift ...

We have all been there. You spritz on your favourite, eye-wateringly expensive perfume, step out the door, and by lunchtime..

Armani's Acqua di Gio may just be the perfect summer scent. With fresh citrus notes of bergamot, neroli, and tangerine mixed ...

One of our favorite fresh-smelling colognes is the Light Blue Pour Homme eau de toilette from Dolce & Gabbana. With sharp and bright citrus at the top, herbaceous rosemary at the heart, and smooth, ...

Amber perfumes create a rich, alluring scent trail that lasts for hours. Find a fragrance expert’s favorite amber perfumes for winter, including an under $20 option.

Luxury men's perfumes are booming in India, with men accounting for 60% of the $189.1 million market. Sales of premium ...

A few years ago, Kenya’s fragrance shelves were dominated by familiar designer brands. The likes of Dior, Chanel, Versace, ...

For non-fragrance gifts, check out our Valentine’s Day 2026 Gift Guide.

When it comes to Valentine’s gifting, a new fragrance is always a much appreciated, thoughtful gift that can be worn every day, but many shoppers aren’t sure where to start when it comes to picking ...

Looking for a quality men's scent that smells great and lasts well? You might not think to turn to Which?, but we love a challenge. We asked our highly experienced product-testing nerds to devise a ...