In a lawsuit filed Jan. 10 in U.S. District Court for the Northern District of Texas, Buc-ee’s claims that Super Fuels’ three Dallas County stores use a cartoon dog logo that looks a little ...

West Texas A&M Athletics announced that it will partner with BrandU to create and introduce a new logo along with creating ...

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

Schools will be allowed to put corporate logos on fields to increase revenue. UH is also exploring logos on uniforms and basketball court ...

On Tuesday, WT Athletics announced the partnership with BrandU, a top creative firm who focuses on collegiate sports design and branding, to create a new logo that embodies the spirit, values and ...

The home of the Texas Tech football team has undergone ... For the fiscal year that started Sept. 1, the university budgeted $14.71 million to athletics under "institutional operating and debt ...

IRVING, Texas - A gas station giant in the Lone Star State has filed a lawsuit against a small chain of convenience stores, ...

Buc-ee's is suing North Texas chain Super Fuels for logo infringement, claiming that their dog logo resembles Buc-ee's beaver ...