The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...
It is not uncommon in science for 'unconscious processing' to be equated with the kinds of brain processes that occur in response to stimuli that are presented below the threshold of awareness, that ...
We are constantly learning new things as we go about our lives. In addition to learning new facts, procedures, and concepts, we are also refining our sensory abilities. How and when these sensory ...
The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...
Explore how subliminal perception influences brain activity, with stimuli as brief as 250 microseconds evoking responses. While the apparatus was complex, the stimulus Sperdin et al. used was a simple ...
Keeping up with the beat: People are quite good at it, even when the timing changes at a nearly imperceptible level. Using the well-known experimental procedure of finger-tapping to an auditory beat, ...
Documentarian Jeff Warrick’s “Programming the Nation?” is profoundly disturbing, as ambitious as it is provocative. In the wake of 9/11, Warrick, who has held various jobs in the advertising industry, ...
A few weeks ago, I was in a San Francisco restaurant and I ordered a Pinot off the wine list. I don’t particularly like Pinots, so why the heck did I order one? Back in the late 1990s, researchers ...
The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...
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