Emily Ratajkowski's new gig is pure icon behavior. The model and author joins the Viktor & Rolf family as the face of the brand's most iconic fragrance, Flowerbomb. And "Iconic" is exactly how ...

FRAGRANCE is one of the biggest sellers at Christmas, clocking up 40 per cent of annual sales in November and December. But there is one fragrance that continues to outsell all. Viktor & Rolf’s ...

Catch just a whiff of Flowerbomb and it’s instantly recognizable thanks to its delicate yet musky scent. That’s what made everyone fall in love with the rose, bergamot, freesia, patchouli, orchid, and ...

Ratajkowski opens up to PEOPLE about her earliest scent memories, what her mom taught her about wearing perfume and what she likes men to smell like Emily Ratajkowski's new gig is pure icon behavior.