STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

The stock car racing organization has taken the next step in fighting the preliminary injunction granted to 23XI Racing and ...

With Xfinity ending its role as the NASCAR Xfinity Series' title sponsor, NASCAR is exploring new sponsorship opportunities.

Like the Ford, and like NASCAR's unbranded prototype, the three-motor setup makes the Blazer EV.R all-wheel drive. Those ...

One of the most recognizable and storied partnerships in all of sports has been refreshed for the start of the 2025 NASCAR ...

NASCAR has seen its advertisements sell out at lightning speed for the 2025 Daytona 500, according to Sports Business Journal ...

NASCAR files brief to appeals court claiming district court made errors in permitting the preliminary injunctions.

NASCAR's second-tier series is expected to end its title sponsorship with Comcast’s Xfinity brand after the 2025 season. With a new title sponsor expected in 2026, fans are hopeful that Busch ...

In partnership with NASCAR Cup Series Premier Partner Comcast, NASCAR will debut the “Xfinity Fastest Lap” program across the ...

Xfinity will end its sponsorship of the Xfinity Series after this season but remain a premier partner of the NASCAR Cup Series. NASCAR announced that Xfinity had signed a multi-year deal to remain a ...