This video demonstrates how simple rubber bands can create moments of real astonishment by exploiting perception and timing.

Oprah Winfrey, a name synonymous with influence, empowerment, and impeccable style, has once again graced us with a fashion ...

There are countless types of optical illusions, from the cognitive to the physiological, testing our minds in ways that ...

An optical illusion featuring concentric rings reveals fascinating insights into personality. Observers who perceive the ...

Puzzle Mania, the annual print section, takes a village to grow it from a kernel of an idea to the extravaganza it is today.

“Projection is a powerful tool that helps bring our stories and characters to life; it can transform a set, replace textures ...

Cleveland’s best-kept secret is about to blow your mind. In the heart of downtown Cleveland, nestled among the towering skyscrapers and bustling streets, sits a blue-fronted building that houses one ...

One of the most popular photo spots is the Head on a Platter exhibit, where clever positioning and mirrors create the illusion that your disembodied head is being served up like the main course at a ...

While all brands are chasing Gen Z, he’s already checked that box at Diesel with his mix of pop collections, democratic shows, engaging activations and leveraging the fascination that generation had ...

As the Official Projector Partner of Cirque du Soleil Entertainment Group, Epson announced its high-performance laser projectors officially debuted in Cirque du Soleil ALIZÉtm ("ALIZÉ"), opening today ...

The residence is designed for a couple and their adopted dog, a perfectly modern home while preserving the building's ...

One reason for the illusion could be that the sounds we used are very brief. Many sounds in the real world last longer. Moving your head – and with it your ears – would break the illusion because each ...