Welcome to a New Semester of Principles of Marketing! I am Mark Wolters and I will be your instructor for this course on the ...

Greetings from the Outer Banks of North Carolina. Here we discuss how students should study for the Principles of Marketing ...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer ...

Consumers and investors increasingly demand climate-conscious financial products, and fintech platforms must meet these ...

In most boardrooms today, the chief marketing officer (CMO) or marketing director seat is the hottest, and often the shortest-lived.

DPDP’s consent framework may struggle to keep pace with GenAI platforms, given their global architecture and rapidly evolving ...

The Magna Carta, signed in 1215 by the King of England, limited the powers of the King and was the ancestor of modern European thoughts on human rights and constitutional law. Today, when parties sign ...

The next phase of search demands balancing optimization for both humans and AI agents while holding firm to core SEO ...

Human-centric AI is a practical leadership strategy and framework that can reduce risk, accelerate adoption and build durable ...

The concept of content marketing is not new, but it has certainly been spreading like wildfire. While the awareness and implementation of content marketing continue to rise, the need for curating ...

Has zero trust lost its momentum—or are businesses just doing it wrong? In this episode of Today in Tech, host Keith Shaw sits down with Morey Haber, Chief Security Advisor at BeyondTrust and author ...

From the Fortune 500 c-suite to the White House to the Vatican, consultants are everywhere. What do they actually know?