Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video. Pernod Ricard USA ran the contest on YouTube to promote Malibu Tropical ...
Pernod Ricard, one of the largest spirits companies in the U.S., has launched an integrated marketing effort for Tropical Banana--the newest of its Malibu brand coconut rums--with print, TV, radio, ...
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