A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

One of the greatest NBA players of all time, Lebron James, recently revealed how he was approached in 2010 by the Seattle ...

Luka Dončić, Austin Reaves, LeBron James, and Deandre Ayton are locks in the starting unit, but that group lacks defensive ...

How do the readers' rankings compare with The Athletic staff picks? Are there changes at the top? Does anyone sneak into the ...

Enjoy all the the top moments and highlights from a six-game night in the NBA, featuring the return of LeBron James.

After practicing Monday, the NBA's all-time scoring leader makes his season debut Tuesday against the Utah Jazz.

LeBron James shot down chances he'll compete in the 2028 L.A. Olympics, joking that he'll be watching 'from Cabo' as he and ...

With LeBron James’ return, that should be exactly what they get. LeBron James, for being the all-time leading scorer, is ...

Concerns over LeBron James' ability to meld with his particular team were never based on his basketball IQ or skillset but ...

LeBron James is set to make his season debut with the Los Angeles Lakers on Tuesday night against the Utah Jazz.

LeBron James returned to practice with the Los Angeles Lakers and is waiting to see how he feels before deciding whether to ...

LeBron James has begun his unprecedented 23rd NBA season Tuesday night in the starting lineup for the Los Angeles Lakers ...