Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential. Booking.com and Expedia released their ...

Online travel agency Expedia is letting users book their trips through a new mobile advertising campaign. Expedia has partnered with Fotopedia on this campaign. Consumers who are browsing through ...

Photo Caption: Expedia Group CEO Peter Kern (left) discussed trends in online travel with Skift CEO Rafat Ali at Skift Global Forum on September 21, 2022 in Manhattan. Source: Skift Outgoing Expedia ...

A California hotel operator has filed suit against against Expedia, alleging that the online travel giant buys search and social media advertising for properties not listed on its sites and then ...

Expedia spends 80% of marketing on TV and 20% on digital, with 20% of the digital spend going to programmatic, according to the company's Director of Brand Marketing Vic Walia. Walia told AdNews that ...

The online travel agency Expedia.com will give away 20 trips during Sunday's telecast of Super Bowl 56 on NBC, highlighting a limited advertising presence by travel-related companies during the big ...

Expedia's advertising and media business now accounts for nearly one-tenth of its overall revenue, and in the just-completed third quarter it was the prime factor responsible for increasing the ...

Expedia Group Inc. is advertising in the Super Bowl as the travel industry hopes for a more robust rebound and the company seeks to breathe new life into its brands. The company will run a commercial ...

With Expedia.com's U.S. market share dipping, parent company Expedia Inc. shuffled management at Expedia North America and hired a new advertising agency. Paul Brown was appointed president of Expedia ...

Priceline.com has boosted annual ad spending to more than $1 billion for the first time, extending its lead over Expedia in the hotel-booking market and stepping up a rivalry that's benefiting Google.

Name-brand Web sites such as Expedia.com and Rhapsody.com have been serving up malicious banner advertisements this week, researchers said today. Later Wednesday, a spokeswoman for Rhapsody questioned ...

NORWALK -- Priceline.com has boosted annual ad spending to more than $1 billion for the first time, extending its lead over Expedia in the hotel-booking market and stepping up a rivalry that's ...