There isn't a simpler or more predictive metric of football success than turnover margin, and as Alabama football continues the climb of a six-game win streak, the turnover factor becomes all the more ...

Modern drivers are built to deliver explosive power off the tee, but raw distance only tells part of the story. If you're serious about finding the right driver for your game, one metric deserves more ...

Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the ...

Sales may rise and fall, but a brand’s true health lies in how it’s perceived, remembered and trusted. The strongest brands look beyond surface-level metrics to uncover the real signals of loyalty, ...

Record valuations in the U.S. stock market—which may or may not be warranted by earnings and fundamentals—are sparking fears of an impending correction reminiscent of the dot-com crash of the late ...

Search for an analytical approach to offensive line play and the landing spot inevitably seems to be Pro Football Focus. They've had the Bears offensive line pegged as underachievers so far and it's ...

As an equipment writer, this is going to sound sacrilegious, but I'm going to say it anyway: There are ways to gain distance without having to spring for a new driver. In some cases, it could be as ...

NYDIG’s Greg Cipolaro argues that a popular metric for valuing crypto companies should be retired as it misleads investors. The crypto industry should stop using the popular market to net asset value ...

ADMINISTRATORS AT THE UNIVERSITY OF NEBRASKA-LINCOLN ARE SHEDDING LIGHT ON HOW THEYIDENTIFIED PROGRAMS TO BE PART OF STAGGERING BUDGET CUTS. THEY SPOKE WITH REPORTERS IN A CLOSED DOOR MEETING THIS ...

Jeffy Mai is the Associate Editor for Eater’s Midwest region, and has been covering Chicago’s dining scene for over a decade. Metric Coffee has made its way to Avondale with Milli, a sprawling cafe ...

The report claims management’s aggressive monetization tactics have created a “short-term sugar high” in revenue that masks a collapsing user base and a “fundamentally broken business”. At the core of ...