When Red Bull Racing Team folded its NASCAR operation in 2011, few imagined the energy drink giant would return to stock car ...

Hooters, a longtime NASCAR sponsor, is facing financial struggles with $300 million in debt, leading to restaurant closures.

Denny Hamlin Secures Huge Sponsorship Deal as ampm makes its NASCAR debut, backing his No. 11 Toyota Camry for races at ...

Will the fifth edition of NASCAR's race in Austin be the last? It's unlikely, but there's still no deal for 2026 and beyond.

Cincinnati Inc., which has served as a partner of Hendrick Motorsports since the 2019 season, when the company reached a ...

After his impressive win, Hill said this 'special' victory should encourage his sponsor to get more involved in NASCAR events moving ... win as a crew chief. So cool for him.

Several NASCAR Cup teams have announced sponsor deals this week, including 23XI Racing, Trackhouse Racing, Rick Ware Racing and Front Row Motorsports. Rick Ware Racing is the latest team with ...

announced its sponsorship of driver Cody Dennison in the 2025 NASCAR Craftsman Truck Series 9NCTS) and the ARCA Menards Series (AMS). The partnership marks an exciting milestone in Flux's strategy ...

a multi-car NASCAR Cup Series and NASCAR Xfinity Series team, for a second season, the company said in a release. The brand is the sponsor of driver Ty Dillon and the No. 10 Chevrolet for the 2025 ...