Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and ...

As local TV broadcasters lean further into connected TV (CTV), it’s worth asking a strategic question: Are we selling it the right way or just the way we learned to sell digital? When I was leading a ...

MENLO PARK, Calif.—Streaming channel provider Future Today has launched its Future Today Marketplace, a new connected TV (CTV) advertising platform that offers more than 1.5 billion privacy-safe, ...

TTD's Q3 revenue beat and surging CTV and retail media momentum highlight its growing influence across the open Internet.

Albertsons Media Collective and NBCUniversal debuted CTV closed-loop measurement, giving advertisers the ability to ...

REDWOOD CITY, Calif., and NEW YORK—PubMatic and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will see Spectrums ad inventory made ...

IRVINE, Calif.— CTV and programmatic ad provider Viant Technology Inc. has announced a new integration of its DSP with Wurl that provides advertisers with scene-level CTV targeting and measurement The ...

TORONTO — Canadian journalist and longtime CTV News anchor Beverly Thomson has died. Thomson, who is best known for her high-profile interviews with politicians and celebrities, died on Sunday morning ...

The MarketWatch News Department was not involved in the creation of this content. -- Halifax-based journalist and documentary filmmaker Lu Fan named 2025 Fellow -- -- In partnership with RTDNF Canada ...

On December 4th, experts from Verve, Dataseat, and Kochava will convene for Making CTV work for UA: From exposure to install, a live webinar.