The point is not that CTV does not work — it is that it does not always work as cleanly as it is sold. Marketers can no longer afford to conflate targeting with transparency . Marketers should not ...

FreeWheel, a global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, Resonate and ...

All you need to know to watch Texans vs. Bills on "Thursday Night Football" in Week 12, including TV and streaming options.

Magnite recently announced the launch of Live Scheduler, an industry-first solution designed to help media owners efficiently plan, activate, and measure ads around live events through a standardized, ...

The 59th annual CMA Awards return tonight! Here's how to watch it live, stream, channel, nominees, performers, and more.

Australian pop rock band 5 Seconds of Summer joins TODAY to talk about their new album, "Everyone's A Star" and their ...

Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, ...

TTD's Q3 revenue beat and surging CTV and retail media momentum highlight its growing influence across the open Internet.

In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing ...

On December 4th, experts from Verve, Dataseat, and Kochava will convene for Making CTV work for UA: From exposure to install, a live webinar.

PubMatic’s third quarter results were met favorably by the market, as management attributed outperformance to rapid expansion ...

Project Runway has captured the attention of fashion fans worldwide with its creative challenges and emerging designers, and ...