NEW YORK—A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

Day guided that for Q1 2026, "we expect contribution ex-TAC to be in the range of $157 million to $161 million, which represents growth of 8% to 10%. Contribution ex-TAC attributable to CTV to be in ...

Display advertising is old and busted. Streaming CTV is the new hotness. Obviously, those aren’t the exact words that Magnite CEO Michael Barrett used when speaking with investors during the company’s ...

Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV. After first teasing the forthcoming shoppable formats at Google ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Anoki, the pioneer in multimodal AI for Connected TV (CTV), today announced it has been named “Best Overall CTV Solution Provider” in the 8th annual MarTech ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...