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Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed the same. An ...

Crumbl saw over 16,000 app downloads, 213% more than its original target, as a result of the cookie bakery chain’s first connected TV campaign, according to information shared with Marketing Dive. The ...

Immediately following YouTube NewFront, UPROXX and Comscore unveil new data confirming UPROXX as a Top 10 CTV entertainment property delivering extraordinary incremental audience reach versus Netflix, ...

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen. Eight in ten Performance Max advertisers are receiving connected TV ...

TORONTO — Police in Canada searched Tuesday for two assailants who opened fire at the U.S. consulate in downtown Toronto in an early-morning attack that damaged the outside of the building but did not ...

As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The ...

NEW YORK—A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this ...

Even Olympians have to turn in their homework. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. Madeline Schizas, a Canadian figure skater and ...

NEW YORK—Omnichannel outcomes platform Teads has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. The strategic partnership gives brands access to high-attention ...

This is read by an automated voice. Please report any issues or inconsistencies here. How did a gay hockey romance made by a little-known Canadian streamer become a global cultural phenomenon? The ...

In a bid to reverse declining viewership, Canada’s film and TV awards will be simultaneously broadcast by the CBC, Bell Media and Corus on May 31. By Etan Vlessing Canada Bureau Chief Awards shows ...