The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

"Star Fishing" in "Roblox" takes the familiar fishing simulator formula and launches it into outer space. Instead of casting ...

NetEase Games' Sea of Remnants wants you to take to the ocean, but you don't have long to give it a try in the ongoing alpha ...

Gen Z and Gen Alpha are creating new challenges and opportunities for sports leagues and teams courting their fandom.

Roblox isn’t just about roleplay and obstacle courses anymore. Horror games now dominate the platform. These experiences focus on survival, fear, and smart choices under pressure. Some rely on jump ...

Formula E and gaming-entertainment studio Feenix have joined forces to launch Formula E: Electric Lap on Roblox, aiming to connect with Gen Z and Gen Alpha fans of the sport. Feenix, known for ...

Roblox serves as a global hub for self-expression and cultural trends, with 70% of Gen Z Roblox users wearing branded virtual apparel to preview and guide real-world purchases. The report surfaces two ...

Roblox serves as a global hub for self-expression and cultural trends, with 70% of Gen Z Roblox users wearing branded virtual apparel to preview and guide real-world purchases. Roblox today released ...

At Austin’s Alpha School, students spend just two hours a day on academics, led by artificial intelligence tools. New Alpha schools are set to open in about a dozen cities this fall. Alpha School, ...

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered ...

Despite being online for over a decade, Roblox remains a hugely popular sandbox platform. It caters to both solo players and teams, having experiences in store for everyone. Now, Roblox has even ...