In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

It's been streamed millions and millions of times.

Florida State University's College of Music has launched a new bachelor's degree in music business. The program is designed for students interested in behind-the-scenes careers within the music ...

In 1975, Paul Anka appeared in a now-iconic TV commercial for Kodak. The advertising campaign, which focused on the special moments captured in family photographs, featured Anka recording the song ...

The last time Lady Gaga was in town, she apparently had more business to conduct besides filling Climate Pledge Arena three times over. Last August, the pop superstar and Oscar winner brought her ...

The star heats things up with a special guy in the commercial that is set to air this Sunday. By Ryan Gajewski Senior Entertainment Reporter Sabrina Carpenter‘s Super Bowl commercial debut reminds ...

Each week Hot off the Wire looks at a variety of stories in business, science, health and more. This week's headlines include: Get up-to-the-minute news sent straight ...

NEW YORK – The Backstreet Boys are back in the big game and USA TODAY is exclusively revealing the group's new Super Bowl ad with T-Mobile. Before filming the commercial, the five music artists invite ...

With its latest Super Bowl commercial, Detroit-based Rocket Companies Inc. continues seeking to pull some heartstrings and highlight the emotion of homeownership. This year’s 60-second ad features pop ...

Ludacris knows his way around a commercial set. On Feb, 2 Frank's RedHot released an ad starring the three-time Grammy winner, actor and provider of the soundtrack to many millennials’ high school ...