PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Normani is stepping into a new era. The “Wild Side” singer, 29, exclusively told Us Weekly that she is working on “creative ...

Many things about zero-waste designer Janelle Abbott’s relationship to the fashion industry have changed since she was a kid ...

The ’90s brought a lot of bold fashion choices, some of which definitely didn’t age well. While many trends from that era ...

The Princess of Wales is a millennial, but she has worn many 'Gen Z' backed trends over the years, from bows and baggy jeans ...

As the beloved star passes at 89, we revisit the trends, Bollywood's He-Man carried into the hearts of generations.

What makes 90s fashion so unforgettable? It’s real, confident, and still wearable today. The decade mixed rebellion with comfort, creating looks that felt effortless. From oversized flannels to clean ...

NBA legend Allen Iverson has teamed up with Guess Jeans for a capsule collection honoring the fashion legacy of "The Answer." ...

For all the technology available to safeguard stock against theft, “shrink” remains a serious problem for fashion retailers.

The 1990s didn’t just give us unforgettable music and questionable hairstyles. It completely rewired how people thought about getting dressed. After the shoulder-padded excess of the 1980s, the 90s ...

In the increasingly cutthroat world of vintage designer shopping, it all comes down to cultivating top-secret sources—and ...