Food advertising usually piles it on – bigger stacks, melty close-ups, every ingredient fighting for attention. Bauducco goes ...

Opinion editor John McCarthy delves into a remarkable story of 250 neglected poodles, our doubts and confusion around AI and ...

For Figueiredo, the future of advertising comes down to balance. “The ability to combine true human insights and stories with ...

In each installment of Saaspocalypse Watch, we put one industry voice in the watchtower to offer a frontline view of how ...

Explaining the findings, Kantar’s head of creative excellence, Lynne Deason, said that they represent a “major shift in the different bodies we’re seeing on our screen,” indicating that “body ...

Not because AI replaces the need for client partnership. Quite the opposite. As execution becomes faster, more automated and more scalable, the premium shifts to judgment, strategic clarity, creative ...

Born in Toronto, raised in Johannesburg, and now back in British Columbia, Marc Sidelsky’s work has taken him all over the world, working with brands such as Nike, KFC, and Captain Morgan, and with ...

The surreal spot, ‘Shape of Dreams,’ is set inside a ‘dream lab,’ with the film visualizing Zendaya’s creative process as fluid and abstract, with garments stretching, shifting and evolving on screen ...

MullenLowe MENA chief executive officer P/Mounir Harfouche, juror for The Drum Awards Festival Agency Business category, ...

Once the news broke, there was a rash of puns across social and in the mainstream media: Sugar High (st) chortled the ...

Hugh Jackman and Ryan Reynolds, co-owners of the Bonds Flying Roos, front the latest spot for the Australian SailGP team, ...

Ahead of Forrester B2B Summit North America, The Drum catches up with Dave Frankland about the research-backed theme behind ...