Sports fans using X this fall likely have noticed an enhanced experience around NFL games, after the social platform struck a preseason agreement with the league for its new “NFL Gametime” hub.

World Rugby has hired longtime tennis executive and former professional player MEGAN ROSE as Managing Dir of the 2031 Men’s Rugby World Cup. Rose, a 2022 SBJ Game Changers honoree, has spent most of ...

The innovators of women’s sports are SBJ's latest Power Players. Also: X is growing Gametime presence through NFL, other hubs ...

Ally Financial will remain Charlotte FC’s front-of-kit sponsor well into the next decade after extending a partnership that dates to the MLS club’s inaugural season in 2022. The sides reached the ...

Five years into the NIL era, the college sports debate has centered on pay: revenue-sharing caps, third-party deals and the Protect College Sports Act of 2026, which passed the Senate on Sept. 28 and ...

X has expanded its sports presence with an NFL Gametime hub that offers curated timelines, stats, schedules, betting lines, standings, and player pages, all sponsorable by brands like Google, Fanatics ...

An analysis of data shows how often fans stick with local coverage of NBA, NHL and MLB games when they're also on national ...

That echoes comments from Fox President & COO John Nallen back in early September. It’s also the same language Murdoch used ...

A new analysis of Nielsen data by Playfly Sports, shared exclusively with SBJ, shows that when local games for the NBA, NHL and MLB go up against national telecasts, it’s the local telecasts getting a ...

It was also the best Knicks audience of any kind on MSG Networks since Carmelo Anthony’s return to MSG on Dec. 16, 2017. Meanwhile, the first three MSG Net Knicks games are the RSN’s three ...

FIFA will give members of its ruling council access to some documents for the first time related to the World Cup sell-off.

The NBA, WNBA and American Express announced the global expansion of their partnership, building on their decades-long relationship and American Express’ role as the Official Payments Partner of the ...