The winner of the Scratch Snap nail art contest for February is Karolina Paradowska of @nailsbykal_x. In a showcase of talent ...

Sometimes the best ideas are born out of necessity – and a little bit of lockdown creativity. Ellie Barnard's creative spark ignited in 2020, when she launched a press-on nails business from her ...

Prepare your business for the month of March with our roundup of dates to note... 1st: St David’s Day This event celebrates Saint David: the patron saint of Wales, on the day of his death in 589 AD.

Scratch explores how award-winning nail artist & educator, Elena Maltseva, created the nails for the Nailympia 2026 marketing ...

Launched to raise awareness of the detrimental effects of waste and encourage people to reduce their personal and business waste, this week sees a variety of initiatives take place across various ...

New York Fashion Week (NYFW) took place 11-16 February, featuring over 60 runway shows and 46 designer presentations. As the ...

This spring/summer, nail trends are encapsulating a variety of preferences. From delicate, fine line artwork and subtle ...

Do you seek a gel that offers exceptional sculpting control and creates a rigid, long-lasting nail structure? Discover ...

Check out entries to the 18 February 2026 nail art challenge from Scratch, in which techs were tasked with creating a design ...

Nail mentor, Hannah Clayton, shares how to identify clients that build a healthy business... There's a lot of talk in the nail industry about nightmare clients. I often talk about the late ones, the ...

You've seen leopard print looks, tortoiseshell tips and crocodile claws. Now, a new animal print is trending, and it might ...

Philadelphia-based nail technician, Ariana Nevoienna, has over seven years' experience in the nail industry, having trained in her home country of Ukraine before moving to the US three years ago.