If you feel like your UA strategy is broken, here’s how to fix it. 1. Stop wasting budget on low-intent channels A major reason many developers see poor returns is that they’re advertising to the ...

How Epic vs. Apple and Epic vs. Google are opening up new direct-to-consumer opportunities. The Digital Markets Act is scrutinising App Store policies in the EU. The UK's regulatory body has labelled ...

Nintendo Switch 2 unit sales hit 5.8m in 26 days, more than doubling the base Switch's 2.7m in its first month. Switch 2 software sales totalled nearly 8.7m units, of which Mario Kart World accounted ...

Capcom generated ¥45.5 billion ($308.3 million) in net sales during its Q1 2025, up 54% year-over-year. Merely ¥500m ($3.4m) of this came from its mobile segment, representing just 1% of total net ...

The US Google Play store has taken another step closer to being cracked open to alternative mobile marketplaces and payment methods.

The Trump administration has imposed levies on numerous countries as part of what it alleges is a "national emergency" on trade imbalances. The so-called reciprocal tariffs will come into force from ...

China’s games market revenue rose by 14% year-over-year to a record ¥168 billion ($23.4bn) in H1 2025, according to a new report.

Mobile games studio Good Job Games has raised $60 million in a Series A funding round to fuel its ambitions.

STAN raises $8.5m to supercharge Gen Z-led gaming communities across mobile-first markets. Backed by Bandai Namco, Square Enix, and Google’s AI Futures Fund, STAN eyes bold expansion. The platform ...

Uma Musume: Pretty Derby earned $22.6m in Japan and $22.8m outside the country after 30 days globally on mobile. The US has contributed 68% of overseas spending and 34% of total spending since global ...

Augmented reality giant Pokémon Go celebrated its ninth anniversary yesterday, July 6th, as it comes closer and closer to a decade on mobile.

Pokémon Trading Card Game Pocket has surpassed $1 billion in gross player spending in under seven months.