Gracenote found that usage of chatbots for a range of purposes is gaining traction across generations, with 66% reporting ...

Explore the data behind the McDonald’s and KPop Demon Hunters collaboration. Discover how Nielsen’s streaming intelligence ...

Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach ...

We are pleased to continue working with Nielsen to support cross-platform measurement and to help ensure that brands and ...

Nielsen data shows New Zealand outdoor retail brands are reshaping ad strategies to reach 2.21 million outdoor enthusiasts, ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

NEW YORK – February 19, 2026 – Nielsen today shared updated and final Super Bowl LX viewership data, with the total rising to 125.6 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital ...

NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...